Charita

Charita

Case Study
Project
UX
Mobile

The Problem

The objective of the project is to provide a platform for individuals to easily find opportunities to donate food and other resources to those in need, as well as learn about organizations and events in their community that are focused on combating food insecurity. The challenges faced include effectively connecting individuals who want to help with organizations and events that are working to combat food insecurity and creating a user-friendly platform. To understand the needs and behaviors of potential users, surveys, interviews, and focus groups were conducted. Based on the feedback, user personas were created, and the design process involved iteration and refinement based on user feedback. A usability study was conducted remotely with participants in their homes to gather feedback, and based on the findings, changes were made to the app to improve its usability and meet the needs of users.

Goals

The goal of the project is to create a digital product to address the issue of food insecurity among college students and other members of the community by providing a platform for individuals to easily find opportunities to donate food and other resources to those in need, as well as learn about organizations and events in their community that are focused on combating food insecurity. The objective is to make it easy for individuals to take action and help their community, in order to make a positive impact on the problem of food insecurity. The goal is to create a product that is tailored to the needs of the community and has a clear and intuitive user experience.

User

As part of my research, I conducted surveys, interviews, and focus groups with potential users to gain a better understanding of their needs and behaviors when it comes to helping their local communities. The research involved a mix of multiple-choice and open-ended questions, allowing me to gather a wide range of information. The results of the research showed that Americans have a strong desire to support their local communities through food donations and volunteering. However, many expressed uncertainty about what to give and how they can best help out. This lack of clarity often leads to people feeling hesitant or reluctant to take action, which can ultimately limit the impact they can have on their community. By identifying these challenges, I hope to develop solutions that can help bridge the gap between people's desire to help and their ability to take action. By providing clear and actionable information and resources, we can empower individuals and communities to make a meaningful difference in the lives of those around them.

Design Process

The design process for the app involved sketching and creating wireframes, followed by a high-fidelity prototype and usability testing with users to gather feedback. Based on this feedback, changes were made to the design. The design process was iterative and refined based on user feedback to create a product that had a clear and intuitive user experience and met the needs of users and accomplished the goals set out. A usability study was conducted with 5 participants at home for 30 minutes to gather feedback on the app's functionality. Insights gained from participants resulted in a calendar function and additional ways to help beyond just donating food.

Improved Accessibility

The results of usability testing prompted design changes that improved thumb access to buttons for users

Clear Information

Presenting information more clearly to users and adding call to actions

Grids and layouts

A consistent grid system was implemented making it easier for users to scan and navigate the interface by quickly identifying different sections.

Hierarchy

Different sizes, weights, and colors for text and other elements to indicate their relative importance. This helped users to quickly understand the most important information and find the information they were looking for.

Final Screens

Going Forward

The project aimed to address the issue of food insecurity among college students and members of the community by providing a platform for individuals to easily find opportunities to donate food and other resources, as well as learn about organizations and events in their community that are focused on combating food insecurity. Through surveys, interviews, and focus groups, I gained valuable insights into the needs and behaviors of potential users.


The focus on user research and usability testing was a key strength of the project and helped to ensure the app was designed to meet the needs of its target audience. There is room for improvement in terms of accessibility considerations, and future projects can be more successful by incorporating accessibility from the start of the design process and continuing to conduct user research and usability testing.

SD